Media Type · EndingThisWeek.media

Podcast Sponsorships

B2B podcasts reach professional audiences during commutes, workflows, and focused listening sessions. Host-read sponsorships carry personal endorsement at scale.

1,485podcasts indexed

8live opportunities

12audience categories

0+combined reach

View Live Opportunities → Create Buyer Account

Newsletters Podcasts Trade Publications Events & Conferences Industry Communities Video Channels

About Podcasts

Podcast audiences are among the most loyal in media. B2B podcasts focused on a specific vertical — engineering, finance, healthcare IT, marketing operations — attract listeners who return consistently and treat the host as a peer authority. Sponsorships in this context function more like recommendations than advertising. The listener has committed time and attention; a well-placed host-read converts that attention into brand recall.

Why Podcasts sponsorships work

Host-read ads consistently outperform pre-produced spots because the audience relationship is personal. Podcast listeners are also high-intent: they commit 20–60 minutes per episode, signalling active engagement with the subject matter. For complex B2B products that require explanation, podcast sponsorships offer the time and voice to tell a story that a banner cannot.

Buyer tips

Mid-roll host-reads command the highest attention during a podcast episode. Book in advance for popular shows — slots fill quickly for shows with strong listener communities. Consider series sponsorships for sustained brand presence across a quarter.

Common sponsorship formats

Pre-roll mentionMid-roll host-readPost-roll placementEpisode sponsorshipSeries sponsorshipSeasonal campaign

Featured Podcasts

1485 podcasts indexed — showing top 12 by live opportunities

Browse all publishers →

AI in Business Podcast

AI in Business · emergj.com

1 live

AI USA

View profile →

Arrested DevOps Podcast

Arrested DevOps Podcast · arresteddevops.com