Media Type · EndingThisWeek.media

Video Channel Sponsorships

B2B video channels on YouTube and similar platforms reach professionals through demonstrations, interviews, and explainer content. Sponsorships align brands with in-depth educational content.

25video channels indexed

9audience categories

0+combined reach

View Live Opportunities → Create Buyer Account

Newsletters Podcasts Trade Publications Events & Conferences Industry Communities Video Channels

About Video Channels

Video sponsorships in B2B contexts typically reach audiences actively seeking to learn: product demos, interview series, technical walkthroughs, and thought leadership content attract viewers who are evaluating categories, comparing options, and building knowledge. This is high-intent educational media. B2B video channels focused on specific verticals — cloud engineering, product management, growth marketing — attract subscribers who return for consistent education on a topic relevant to their professional practice.

Why Video Channels sponsorships work

Video content converts research-mode viewers. B2B audiences watching category education or expert interviews are actively building understanding that informs purchasing decisions. Sponsors appearing in this context benefit from association with authoritative, educational content and from the personal delivery of a trusted host or creator.

Buyer tips

Look for channels where the content closely matches buyer education rather than entertainment. Subscriber count matters less than view-to-subscriber ratio and comment engagement. Mid-roll integrations outperform pre-roll for brand recall on longer educational videos.

Common sponsorship formats

Pre-roll adMid-roll integrationDedicated video sponsorshipSeries sponsorshipChannel mentionCo-produced content

Find the right video channel for your campaign

Create a free buyer account to browse all video channels, save publishers, and get matched with sponsorship opportunities that reach your target audience.

Create Account →